We innovate the hair loss, dermocosmetic, and clean beauty markets
through sustainable solid-form technology and functional formulas.
Natulid builds a sustainable functional beauty platform based on solid-form technology and functional formulas. Through products and channels targeting the hair-loss and dermocosmetic markets, together with global expansion, we are growing into a scalable global consumer platform.
We upcycle discarded domestic Korean plants and forest byproducts, and combine them with patented ingredient technology and vegan formulations to create new beauty routines for both people and the planet. Drawing on the healthy energy of Korea's nature — Gapyeong pine cones, domestic hinoki cypress, fermented rice — we develop high-functional shampoo bars and cleansing bars.
Patent- and technology-based products with proven efficacy
Recycled/upcycled packaging and forest byproduct-based ingredients
Stable growth through a subscription-based repeat purchase model
Amazon US operations and expanding B2B export channels
Rooted in sustainable innovation and a sense of responsibility and integrity for ourselves and everyone, we transform consumers' everyday habits and deliver new value.
"OLGO touches consumers' everyday lives in a positive way through outstanding, upright products and values. We respect ourselves, the planet we live on, and the generations to come — and act for a sustainable beauty, life, and planet."
OLGO began with rediscovering the value nature leaves behind. We upcycle discarded domestic plants and forest byproducts, combining them with patented ingredient technology and vegan formulations to create new beauty routines for both people and the planet.
We develop high-functional shampoo bars and cleansing bars infused with the healthy energy of Korea's nature — Gapyeong pine cones, domestic hinoki cypress, fermented rice — and believe that small everyday changes through plastic-reducing solid beauty can lead to a better future.
"Making sustainable days more enjoyable, surprising, and reassuring."
Connecting nature's resilience with technological innovation.
A new standard in solid-form beauty. Functionality and sustainability, together.
Since joining Amazon in 2024, OLGO has seen rapid growth, establishing itself as a K-beauty solid haircare brand in the North American market.
A hair-loss functional shampoo bar made with patented Gapyeong pine-cone extract and high-purity hinoki cypress oil.
Original press releases and media coverage are published in Korean. English summaries above; full articles link to the Korean source.